Friday, February 6, 2026

The Quiet Charm of "The Cottage by the Sea"

 Every postcard in a collection tells two stories: the one captured in the ink on the front, and the one hidden in the history on the back. This particular piece, titled "The Cottage by the Sea," is a beautiful example of mid-century Irish nostalgia, pulling us back to a time of rugged coastlines, lime-washed stone, and the slow pace of Atlantic life.

The Scene: A Glimpse into Coastal Life

A vintage-style watercolour postcard titled "The Cottage by the Sea." The illustration features a traditional white-washed, single-story cottage with a dark slate roof and a central chimney. The cottage has a green door and small windows, set against a rugged coastal landscape. To the right, the blue sea meets a rocky shoreline under a pale sky with soft clouds. Two small figures in red clothing are visible in the distance near the water. The artist's signature, "L. MURDOCH," is in the bottom right corner. The card has a decorative deckled (wavy) edge.

The front of the card features a vibrant illustration by an artist signed simply as L. Murdoch. The painting depicts a traditional Irish "long cottage" with a heavy, possibly slate or bitumen-coated roof, nestled against a rocky outcrop. The white-washed walls pop against the muted greens and ochres of the surrounding scrubland.

In the background, the deep blue of the sea meets a pale, hazy sky. If you look closely at the path leading toward the water, you can spot two small figures—perhaps children or a couple—adding a sense of scale and life to the otherwise solitary landscape. The artwork captures that specific "soft" Irish light, where the sun feels filtered through a layer of salt spray and Atlantic mist.

Behind the Card: Scholastic Production Co.

The back of a blank, unused vintage postcard with a textured, off-white surface and deckled edges. A vertical line divides the card in the center, with the text "Published by Scholastic Production Co., Ltd., Belfast" printed along the line. In the bottom left corner, it reads "No. 9052 The Cottage by the Sea." At the top center, there is a circular logo featuring a swan and the words "Original Copyright Acme Scholastic Production." The card shows minor age-related foxing and small stains.

Turning the card over reveals its pedigree. It was published by the Scholastic Production Co., Ltd., Belfast, a firm that has become a bit of a cult favourite among postcard collectors (deltiologists).

Based in Belfast, Northern Ireland, the Scholastic Production Company was active from the late 1930s until it was eventually wound up in December 1955. They were known for their "Art Series" postcards, which often featured the work of prominent Irish landscape artists like Maurice Canning Wilks and, of course, the artist of this piece, Lilian Murdoch.

One of the "dead giveaways" for a Scholastic card is the distinctive deckle edge—that wavy, rippled border that gives the card a tactile, vintage feel. This card also bears the "ACME" logo at the top centre, featuring a stylized bird (likely a swift or swallow) carrying a letter, a mark of quality and "British Manufacture" that the company used to distinguish itself from international competitors.

Dating the Postcard

While the card is unposted and lacks a postmark, we can narrow down a likely date of publication:

  • Publisher Window: The company operated between ~1938 and 1955.

  • The Serial Number: This card is numbered No. 9052. Scholastic’s numbering systems were often "shambolic," as some historians put it, but the 9000-series is generally associated with their later output.

  • Artistic Context: Lilian Murdoch was actively supplying artwork to Scholastic during the late 1940s and early 1950s.

Given the crispness of the "ACME" logo and the high serial number, it is very likely this card was printed between 1948 and 1953.

A Collector's Note

What makes this card special is its "new-old stock" condition. It never fulfilled its destiny of carrying a "Wish you were here" message through the mail. Instead, it remains a pristine window into the mid-century Irish art scene. For those who love the North Antrim coast or the wild fringes of Donegal, this card isn't just paper—it’s an invitation to a quieter era.

Thursday, February 5, 2026

A Window into the Past: The "Photo-Brown" Charm of Nefyn

 There is a specific kind of magic found in the tactile nature of vintage ephemera. As a collector, few things are as satisfying as unfolding a Valentine’s Letter Card. These weren't just postcards; they were miniature, foldable galleries of a traveller’s journey. Today, we’re looking at a beautiful "British Production" from my collection: a 6 View Letter Card of Nevin (now more commonly spelled in the Welsh, Nefyn), nestled on the stunning Llŷn Peninsula in North Wales.

Produced in a rich, sepia-toned "Photo-Brown," this set captures a moment when Nefyn was asserting itself as a premier destination for those seeking rugged beauty, sea air, and the burgeoning social prestige of the golf links.


The Aesthetic of "Photo-Brown"

Before we dive into the locations, let’s talk about the medium. The "Photo-Brown" process used here was a popular choice for Valentine & Sons, the famous Dundee-based printing giant. By using a monochromatic sepia palette rather than full colour or standard black-and-white, the publisher achieved a sense of warmth and "heritage" even when the photos were contemporary.

The letter card itself is an ingenious design. For the price of a halfpenny stamp (if left unsealed), a visitor could send six distinct views and a short message home. If they had more to say—perhaps about a particularly challenging bunker on the golf course—they could seal it up for a penny-halfpenny.

Exploring the Six Views

The images selected for this card provide a comprehensive "tourist's eye view" of Nefyn and its sister village, Morfa Nefyn.

A sepia-toned image titled "GOLF LINKS, NEVIN." It depicts several golfers in early 20th-century attire standing on a rugged, grassy coastal course. The rocky shoreline and the sea are visible in the background under a pale sky.

  1. The Two Bays, Nevin: This sweeping aerial-style shot shows the unique geography of the area, where the town sits perched between the Great and Little Bays. You can see the dense clusters of stone houses and the organized strips of farmland stretching toward the sea.

  2. Golf Links, Nevin: Perched on the dramatic headland of Porthdinllaen, this course is world-famous today. Here, we see it in its earlier years. The figures on the green, dressed in what appears to be traditional early 20th-century sporting attire, emphasize the area’s transition from a fishing hub to a leisure destination.

A sepia-toned photograph titled "THE TWO BAYS, NEVIN." The view shows a high-angle perspective of the village nestled against the coastline, with green fields divided by stone walls leading down to two distinct crescent-shaped bays.

  1. Nevin Bay & Rivals: This view looks eastward toward the dominant peaks of Yr Eifl (The Rivals). The jagged silhouettes of these mountains provide a dramatic backdrop to the soft curve of the coastline.

  2. Nevin Beach: A classic seaside study. The tide is out, revealing a vast expanse of sand dotted with holidaymakers. You can just make out the small bathing huts or structures at the foot of the cliffs, a staple of the British seaside experience.

A sepia photograph titled "NEVIN FROM ACROSS THE BAY." The image shows a row of large, white-walled houses and buildings situated atop a cliff. A winding path leads from the town down to the beach, where several small beach huts are lined up.

  1. Nevin From Across the Bay: This view highlights the verticality of the village. The houses of Morfa Nefyn seem to cling to the cliffside, with winding paths leading down to the water's edge.

  2. Cliff Walk, Morfa Nevin: My personal favourite. It captures the rugged, overgrown path toward Porthdinllaen. It invites the viewer to imagine the wind whipping off the Irish Sea and the scent of gorse in the air.


Dating the Collection: A Philatelic Clue

One of the most frequent questions I get is: "How do you know when it was made?" Without a postmark, we have to become detectives.

The most significant clue lies on the back of the envelope: "Postage 1½d.—If stuck down and used as letter."

In the United Kingdom, the inland letter rate rose from 1d to 1½d in June 1920. It remained at this price until 1922, briefly dropped, and then fluctuated throughout the interwar period. However, the specific combination of the "Photo-Brown" branding and the typography suggests a publishing date in the mid-to-late 1920s. The serial numbers on the images (ranging from 84000 to 210000) also align with Valentine & Sons’ cataloguing system from the post-WWI era.

There is a settled, peaceful quality to these images that captures the "Long Garden Party" atmosphere of the 1920s, before the Great Depression and the subsequent modernization of the 1930s changed the face of domestic tourism.

Why Nefyn Still Matters

Looking at these images today, what is most striking is how much has not changed. While the cars on the roads are different and the "bathing machines" are gone, the silhouette of The Rivals remains unchanged. The Ty Coch Inn (likely visible as a small speck in the Porthdinllaen views) still serves pints to weary walkers.

This letter card is more than just cardstock and ink; it’s a time capsule of Welsh coastal life. It represents a period when the Llŷn Peninsula was a hidden gem, accessible by rattling trains and early motorcars, offering a "Photo-Brown" escape from the industrial smoke of the cities.

A sepia-toned paper envelope featuring decorative border work. The front is titled "PHOTO-BROWN 6 View Letter Card of NEVIN" with designated lines for "To" and "From" addresses.

A sepia-toned paper envelope featuring decorative border work. The front is titled "PHOTO-BROWN 6 View Letter Card of NEVIN" with designated lines for "To" and "From" addresses. The reverse side contains postal instructions from "Valentine’s Letter Card" noting a postage cost of 1/2d if left open or 1 1/2d if sealed as a letter.

Wednesday, February 4, 2026

Moonlight Over the Cobbles: A Rare Glimpse into Historic Clovelly

 There is a specific kind of magic found in the tactile nature of a vintage postcard. For years, I have carefully curated a collection of these "snapshots in time," but few capture the atmospheric soul of a place quite like this sepia-toned gem of High Street, Clovelly.

This isn't just a piece of cardstock; it is a portal to the Devon coast as it existed over a century ago. Captured by the renowned artist Elmer Keene and published as part of the "Chic" Series by Charles Worcester & Co. of Bristol, this postcard is a masterclass in Edwardian-era romanticism.


A vertical sepia-toned vintage postcard titled "High Street, Clovelly," featuring a moonlit scene of a steep, stepped cobblestone street. In the foreground, a man stands with two pack donkeys carrying loads, while a few figures walk up the steps in the distance. Traditional multi-story cottages with gabled roofs line both sides of the narrow street, and a sign for the "New Inn" hangs prominently from a building on the left. A full moon glows through a hazy, dark sky at the top of the frame, casting a soft light on the damp stones below. The artist's name, "ELMER KEENE," is printed in the bottom right corner.
High Street, Clovelly, Devon  Elmer Keene

The Artistry of Elmer Keene

When you look at the front of this postcard, you aren’t looking at a simple photograph. Elmer Keene (1853–1929) was a prolific artist famous for his "moonlight" scenes. He had a unique talent for taking a landscape and infusing it with drama through the use of light and shadow.

In this depiction of Clovelly’s famous High Street, Keene uses a full, hazy moon to illuminate the steep, pebbled path. The light reflects off the wet stones—perhaps after a coastal evening mist—creating a leaden glow that guides the eye up the hill. The inclusion of figures and donkeys adds a layer of "living history." In the early 20th century, donkeys were the primary "engines" of Clovelly, used to haul goods, luggage, and even tourists up the 400-foot climb from the harbour. Seeing them pictured here reminds us of the village's legendary refusal to submit to the motorized age.

A Walk Up the High Street

The composition of the card is striking. On the left, we see the recognizable facade of the New Inn, its sign hanging proudly over the narrow street. The New Inn remains a landmark in Clovelly today, and seeing it here—rendered in Keene’s signature sepia style—bridges the gap between the modern traveller and the Victorian wanderer.

The steepness of the street is palpable. Clovelly is famous for its "Up-a-long" and "Down-a-long" geography. As you look at the figures trudging upward, you can almost hear the rhythmic click of donkey hooves against the "cobbles" (which are actually smooth boulders gathered from the beach below).

The Reverse: A Collector’s Story

Turning the postcard over reveals the clean, unused "Back" of the card. For a collector, an unposted card is a bit of a double-edged sword. While we lose the historical context of a handwritten message or a dated postmark, we gain a pristine look at the typography and branding of the era.

The "Chic" Series logo and the attribution to Charles Worcester & Co., Bristol, help us date the piece. Worcester & Co. were prominent printers in the late 19th and early 20th centuries. The "divided back" (with separate sections for correspondence and address) tells us this card was likely printed after 1902, when the British Post Office first allowed messages to be written on the same side as the address. Before then, the back was for the address only, forcing people to scrawl their notes across the front of the image!

Why Clovelly Endures

Clovelly is a private village, a fact that has largely preserved its timeless quality. Because it is still owned by a single estate, the village has avoided the neon signs and architectural sprawl that have affected other seaside towns.

When I hold this postcard in my hand, I am struck by how little has changed. If you stood in this exact spot on High Street tonight, the silhouette of the New Inn and the steep incline toward the horizon would look remarkably similar to Elmer Keene’s vision.

Collecting these cards is about more than just owning paper; it’s about preserving the "mood" of history. This postcard doesn't just show us what Clovelly looked like; it shows us how Clovelly felt—mysterious, hardworking, and deeply beautiful.


Collectors’ Tips: Identifying Elmer Keene Postcards

If you are looking to add Keene’s work to your own collection, keep an eye out for these hallmarks:

  1. The Signature: Almost all his works feature "ELMER KEENE" in the bottom corner in block capitals.

  2. The Lighting: Look for the "Nocturne" style—high-contrast moonlight and reflections on water or wet streets.

  3. The Subject Matter: He frequently painted British coastal scenes, particularly in Devon, Cornwall, and Yorkshire.

Final Thoughts

This piece remains a highlight of my collection. It serves as a reminder that even in our fast-paced, digital world, there is immense value in the slow, the steep, and the moonlit.

Tuesday, February 3, 2026

The Eternal Bloom: A 1930s Glimpse of Agrigento’s Temple of Juno

 There is a specific kind of magic found in vintage postcards—a stillness that captures not just a place, but a mood. This recent addition to my collection, a sepia-toned "Vera Fotografia" of the Temple of Juno in Agrigento, Sicily, is a stunning example of how history and nature can be frozen in a single, evocative frame.

The image depicts the ancient Greek ruins perched atop a rugged ridge, framed by a frothing sea of almond blossoms. It is a scene that feels almost too poetic to be real, yet it represents one of the most iconic landscapes in the Mediterranean.


Deciphering the Artifact: Dating the Card

One of the most rewarding aspects of postcard collecting is the "detective work" required to pin down a date. Looking at the reverse of this card, we find several definitive clues:

  • The Fascist Era Notation: On the left margin, the text reads: “Edizione del Museo Civico - Rip. Vietata - 1937 - XV”.

  • The Roman Numerals: The "XV" refers to the fifteenth year of the Era Fascista (Fascist Era), which began in October 1922. Year XV corresponds precisely to the period between October 1936 and October 1937.

  • Production Style: The card is labelled "Vera Fotografia" (Real Photograph), a popular style in the 1930s that utilized silver halide processes to create a depth of field and sharpness that printed lithographs couldn't match.

Estimated Date of Publishing: Early 1937.


The Subject: Hera Lacinia (Juno)

A horizontal sepia photograph showing the ancient Greek Temple of Juno (Temple of Hera Lacinia) perched on a high rocky ridge. The foreground is filled with the soft, dense blossoms of almond trees in bloom, partially obscuring the base of the hill. The temple's remaining Doric columns stand silhouetted against a pale, slightly cloudy sky.

The temple itself, known traditionally as the Temple of Juno Lacinia (or Hera Lacinia), dates back to approximately 450 BC. It sits at the highest point of the famous Valley of the Temples. By the time this photograph was taken in the 1930s, the structure had survived nearly 2,400 years of history, including a fire set by the Carthaginians in 406 BC and an earthquake in the Middle Ages.

In the postcard, the columns stand as stoic sentinels. The Doric architecture—thick, fluted columns without bases—is highlighted by the high-contrast photography of the era. The ruins don't look like a "site" here; they look like a natural extension of the Sicilian earth.

The Seasonal Romance: Almond Blossoms

What truly elevates this postcard is the foreground. Agrigento is world-famous for its Sagra del Mandorlo in Fiore (Almond Blossom Festival). Every year, usually in February, the valley is transformed by clouds of white and pale pink blossoms.

To the traveller of 1937, this postcard promised a specific sensory experience: the scent of the blossoms carried on the Mediterranean breeze and the stark, sun-bleached beauty of the ancient world. Even in black and white (or sepia), you can almost feel the softness of the petals against the hard, weathered stone of the temple.


Why This Postcard Matters

This piece is more than just a souvenir. It was published by the Museo Civico, suggesting it was part of an official "Serie Artistica" intended to promote the cultural heritage of Sicily during a period of intense national pride.

For a collector, the "clean" back—unposted and free of stamps—allows us to appreciate the typography and the multilingual descriptions (Italian, German, and English). It tells us that even in the late 1930s, Agrigento was a cosmopolitan destination drawing tourists from across Europe.

When I hold this card, I’m struck by the continuity of the landscape. If you were to stand in this exact spot today in early February, the view would be remarkably similar. The temple remains, the almond trees still bloom, and the Sicilian sun still casts those long, dramatic shadows.

This postcard is a testament to the enduring allure of the "Grand Tour" spirit. It captures a moment where the ancient past and the cyclical life of nature meet in perfect harmony.

The back of an unused Italian postcard with a vertical divider labeled "Vera Fotografia - FOTOCELERE". The top center reads "AGRIGENTO - SERIE ARTISTICA -". The bottom left contains a caption in four languages identifying the scene as the "Temple of Juno with almond blossom". Side margins include publishing notes from "Edizione del Museo Civico" and a date marking from 1937.


Monday, February 2, 2026

A Timeless Glimpse of Kent: The Tudor Charm of Penshurst

There is something inherently magical about a vintage postcard. It isn’t just a piece of cardstock; it is a paper-thin time machine. Today, I’m pulling a particularly vibrant specimen from my collection: a Plastichrome postcard featuring the breathtaking village of Penshurst, Kent.

The image captures a cluster of timber-framed and tile-hung cottages that look as though they were plucked straight from a storybook. With its deep cerulean sky and the warm, saturated tones characteristic of mid-century colour printing, this card offers more than just a view—it offers a mood.


A vibrant, vintage colour photograph of timber-framed and brick cottages in Penshurst, Kent. The architecture features prominent brick chimneys, tiled gables, and white-painted picket fences. A bicycle is leaned against a wall in the background, and the scene is set under a clear blue sky. The foreground shows stone steps leading up toward the village square.

The Scene: Leicester Square and Beyond

The front of the postcard showcases the architectural heartbeat of Penshurst. This isn't just any street corner; this is the entrance to Leicester Square (not to be confused with its bustling London namesake). The buildings pictured are a masterclass in Kentish vernacular architecture.

  • Timber-Framing: Look at the striking vertical "close-studding" on the left. This style was a sign of wealth in the 15th and 16th centuries, as it required significantly more oak than standard framing.

  • Tile-Hanging: The central cottage features beautiful terracotta scales—a classic Kentish technique designed to protect the porous wattle-and-daub walls from the driving English rain.

  • The Tall Brick Stacks: Notice the towering, ornate chimneys. In the Tudor era, chimneys were the ultimate status symbol; they signalled that you could afford multiple fireplaces and the coal or wood to feed them.

Just out of frame to the left is the famous archway leading to the churchyard of St. John the Baptist, and beyond that lies the sprawling grandeur of Penshurst Place, the ancestral home of the Sidney family for centuries.

Dating the Card: A Mid-Century Mystery

The back of an unused postcard with "POST CARD" printed in red in the center. The top left text describes Penshurst as a picturesque Kentish village near roads B 2176 and 2188, noting the proximity of Penshurst Place, a 14th-century house. Branding includes "Plastichrome by Colourpicture Publishers, Inc." and "Pub. by Walter S. Bone Ltd., Maidstone." A red stamp box is located in the top right corner.

As collectors, we always play detective. While this card is unused and lacks a postmark, the technical clues on the reverse tell a specific story.

The card is a Plastichrome produced by Colourpicture Publishers, Inc. of Boston, Massachusetts. This company was a giant in the industry from the 1950s through the 1970s. The "WB 197" series number and the credit to photographer H. D. Keilor provide a strong lead. Keilor was an incredibly prolific photographer of British landscapes during the post-war tourism boom.

Estimation: Based on the saturated colour palette, the typography of the "Post Card" header, and the reference to the local roads (B 2176 and 2188), I would date this postcard to the mid-to-late 1960s. The bicycle leaned against the brick wall in the foreground has a silhouette consistent with a 1960s roadster, further anchoring us in that nostalgic era.


Why Penshurst Matters

The back of the card describes Penshurst as a "picturesque Kentish village" and mentions Penshurst Place as a "beautiful 14th century house." This is an understatement.

Penshurst Place is one of the most complete examples of 14th-century domestic architecture in England. It was once owned by King Henry VIII, who used it as a hunting lodge while he was courting Anne Boleyn at nearby Hever Castle. Later, it was gifted to the Sidney family by King Edward VI. It was the birthplace of the great Elizabethan poet Sir Philip Sidney, making this village a pilgrimage site for lovers of history and literature alike.

The postcard perfectly captures the "Old England" aesthetic that was heavily marketed to American tourists in the 1960s. The "Plastichrome" process allowed for these hyper-real, glossy finishes that made the English countryside look eternally sunny—even if the reality involved a bit more drizzle!

Final Thoughts

This postcard is a reminder of why we collect. It’s a preserved slice of the Garden of England, captured at a time when the world was beginning to travel again, and the quiet, timbered corners of Kent were waiting to be rediscovered.

Whether you’re a fan of Tudor history, a lover of vintage photography, or just someone who appreciates a well-placed picket fence, this view of Penshurst is a classic for a reason. It represents an England that, despite the passing of decades, remains stubbornly and beautifully unchanged in our collective imagination.

Sunday, February 1, 2026

The Serene Harbourside of Polperro

 There is something inherently soothing about the Cornish coastline, and this postcard of Polperro, Cornwall captures that "frozen in time" essence perfectly. Unlike the glossy, high-saturation photographs we often see today, this card features a reproduction of an original painting, lending it a soft, nostalgic texture that feels as warm as a summer evening in the West Country.

The Scene

A nostalgic painting of Polperro Harbour featuring several small wooden fishing boats moored on calm water. In the background, traditional stone and whitewashed cottages with slate roofs are nestled against a lush green hillside. The scene is captured in a soft, textured artistic style, with "Polperro" written in elegant script in the top left corner and a signature in the bottom right.

The artwork, created by artist Derek Watson, depicts the iconic Polperro harbour. Watson’s style emphasizes the tight-knit architecture of the fishing village—cottages stacked almost on top of one another against the lush, green hillside. The foreground is dominated by traditional fishing boats (luggers) resting on the calm water, their masts creating a rhythmic verticality against the horizontal lines of the stone quays.

The back of an unused postcard with a vertical divider line and four horizontal lines for the recipient's address. Text in the top left identifies the scene as "POLPERRO, CORNWALL, The Harbour" from an original painting by Derek Watson. Publishing credits for Chrispdaw and Dowrick Design & Print Ltd. are printed along the edges. The corners show dark marks, likely from being held in a photo album.

Technical Details

  • Subject: Polperro Harbour, Cornwall.

  • Artist: Derek Watson.

  • Publisher: Chrispdaw (Carwen House Studio, Blisland, Bodmin).

  • Printer: Dowrick Design & Print Ltd., St. Ives.


Estimating the Date

Pinpointing the exact year of a postcard can be a fun bit of detective work. Based on the publishing credits and the printing style, we can narrow this down:

  • The Printer: Dowrick Design & Print Ltd. was quite active in Cornwall from the late 1970s through the 1990s.

  • The Design: The clean, sans-serif typography on the reverse side is characteristic of British postcards from the mid-1980s to early 1990s.

  • The Publisher: Chrispdaw (based in Blisland) was a known producer of local art-based stationery and postcards during this same window.

Verdict: This card was most likely published between 1985 and 1992. It represents a period when local artists were heavily commissioned to create "souvenir art" that felt more personal than a standard photograph.


Final Thoughts

Whether you’ve walked those narrow streets yourself or simply dream of a Cornish escape, this Derek Watson piece captures the quiet dignity of a village that has survived on the whims of the sea for centuries. It’s a beautiful addition to any collection focusing on British maritime heritage.

Saturday, January 31, 2026

Echoes of Antiquity: Unveiling a Rare 1930s Glimpse of Syracuse’s Greek Theatre

 There is a specific kind of magic found in holding a piece of history in your hands. As a collector, few things rival the tactile experience of a "Vera Fotografia" postcard—an actual silver halide photograph printed onto cardstock rather than a mass-produced lithograph.

Today, I’m diving into a stunning acquisition from my collection: a sepia-toned view of the Teatro Greco in Siracusa (Syracuse), Sicily. This isn't just a souvenir; it is a time capsule that captures the intersection of ancient engineering and early 20th-century archaeology.


Dating the Artifact: A Clue in the Ink

One of the most frequent questions I get is, "How do you date an unused postcard?" While there is no postmark to provide a definitive day of mailing, the reverse of this card (the "verso") contains a wealth of forensic data.

Looking closely at the circular logo for Fotocelere Torino, we see the name of the publisher: A. Campassi. Crucially, the text around the rim includes the date 1936-XIV.

The "XIV" refers to the fourteenth year of the Era Fascista (Fascist Era), a dating system used in Italy during the regime of Benito Mussolini, which began counting from the March on Rome in 1922. This places the production of this card precisely in 1936. This was a pivotal time for Italian archaeology, as the government heavily invested in the restoration and promotion of classical sites to link modern Italy with the grandeur of the Roman and Greek past.


A high-angle, sepia photograph of the ancient Greek Theatre (Teatro Greco) in Syracuse, Sicily. The image shows the semi-circular stone seating area, known as the "koilon," carved into the hillside. In the background, there is a small stone house on the left, open fields, and the distant skyline of the city under a clear sky. Italian text at the bottom reads, "SIRACUSA - TEATRO GRECO - IL KOILON VISTO DALL'ALTO."

The back of an unused postcard featuring a cream-colored surface with a vertical dividing line and four horizontal address lines on the right. At the top center, there is a circular black ink stamp that reads "FOTOCELERE TORINO" and mentions "A. CAMPASSI." Small text at the bottom left reads "G. C. di A. - Rip. interdetta" and the bottom centre reads "Vera Fotografia."

The View: "Il Koilon Visto dall'Alto"

The front of the card features a breathtaking high-angle view of the theatre, captioned: “Siracusa – Teatro Greco – Il Koilon Visto dall’Alto” (The Koilon seen from above).

The Koilon (or Cavea) refers to the semi-circular seating area. What makes this 1936 image so striking is the raw, weathered state of the stone. Unlike the pristine, reconstructed versions of ancient sites we often see in modern travel brochures, this photograph shows the theatre as it sat for centuries—carved directly into the white limestone of Temenite Hill.

In the background, you can see the sparse development of Syracuse before the post-war building boom. The small structure perched on the hill to the left is the Casetta dei Mugnai (The Miller's House), a historic building that stood above the theatre, reminding us that for centuries, this site wasn't just a monument; it was a functioning part of the landscape where water mills once harnessed the power of the ancient Galermi Aqueduct.


A Brief History of the Teatro Greco

The theatre pictured here is one of the largest and most significant in the Hellenic world. Its history is a masterclass in architectural evolution:

  1. The Greek Origins (5th Century BC): The first theatre was built here under the tyrant Gelon. It was where the famous playwright Aeschylus premiered his plays, including The Persians.

  2. The Roman Redesign: When the Romans took control of Sicily, they modified the Greek structure. They adapted it for gladiatorial games and circus acts, which required removing some of the lower seating tiers to create a high protective wall around the orchestra.

  3. The Renaissance Strip-Mining: Sadly, in the 1500s, Emperor Charles V used the theatre as a stone quarry. The high-quality limestone blocks were hauled away to build the fortifications of Ortygia, which explains why the upper tiers of the theatre look more like a natural rock formation today than a finished building.


Why "Vera Fotografia" Matters

Collectors prize the "Vera Fotografia" (Real Photo) label seen at the bottom of the card. Unlike standard printed postcards that use tiny dots (halftone) to create an image, this is a real photograph developed from a negative.

When you look at this card under a magnifying glass, the detail is incredible. You can see the individual cracks in the limestone and the texture of the vegetation encroaching on the ruins. The sepia tone isn't just an aesthetic choice; it’s a result of the chemical stabilization of the silver during the printing process in the 1930s, designed to prevent fading.


Visiting Syracuse Today

If you were to stand in this exact spot today, much has changed. The site is now the centerpiece of the Parco Archeologico della Neapolis. While the "Casetta dei Mugnai" still stands, the surrounding area is lush with Mediterranean flora and far more managed for the thousands of tourists who flock to see the annual performances of Greek tragedies that still take place here every summer.

There is something hauntingly beautiful about this 1936 view. It feels quieter, lonelier, and perhaps more connected to the ghosts of the ancient actors who once stood in that semi-circular orchestra.


Final Thoughts

Postcards like these are more than just paper; they are "paper memories." They document not just the landmark, but the way we viewed the landmark at a specific moment in time. This 1936 Campassi card is a testament to the enduring power of the Teatro Greco—a place that has survived tyrants, emperors, and the ravages of time to remain one of the most evocative spots on earth.

Friday, January 30, 2026

Ascending the "Balcony of the Alps": A Vintage Voyage to Brunate, Lake Como

 There is a specific kind of magic found in the tactile grain of a vintage postcard. For those of us who collect these "postal time machines," a card isn't just a piece of cardstock; it’s a portal. Today, I’m thrilled to share a recent addition to my collection: a stunning monochrome multi-view postcard titled "Saluti da Brunate (Como)."

This card captures the essence of early 20th-century Italian tourism, focusing on the steep slopes of Brunate—a village famously known as the Balcone sulle Alpi (Balcony of the Alps) for its breathtaking panoramic views.


A black-and-white vintage multi-view postcard from Italy featuring three distinct images of Brunate and Lake Como. The largest image on the left shows two funicular railway cars passing each other on a steep incline surrounded by trees. The top right image displays a hillside dotted with houses and villas nestled in lush vegetation. The bottom right image is a panoramic view from an elevated position looking down at Lake Como, showing the shoreline, buildings, and a large mountain in the background. The bottom left corner features the cursive Italian text, "Saluti da Brunate (Como)."
Postcard of Brunate and the Como-Brunate Funicular, Italy

Estimating the Era: A 1930s Time Capsule

When dating a postcard without a postmark, we have to play detective. Looking at the design and production markers on this piece, we can narrow down its origin with surprising accuracy.

  • The Publisher (Cecami): The back of the card features the distinctive oval logo of Cecami (Stabilimento Grafico Cesare Capello). This Milanese powerhouse was founded in 1908, but the specific "Cecami" branding and the typography of the "Ediz. A. Preda - Milano" credit line are hallmarks of the mid-to-late 1930s.

  • The Funicular Style: The left-hand image shows the famous Como-Brunate funicular. Notice the boxy, elegant design of the carriages. The funicular underwent a significant refurbishment in 1934/1935, and the cars shown here match the aesthetic of that pre-war era perfectly.

  • Print Quality: The card uses a high-quality phototype process, common in Italy during the interwar period before the mass-market shift to glossier, saturated colour lithography in the 1950s.

Estimated Date: Circa 1935–1939.


A Tale of Three Views

This "triple vignette" design was a popular way for tourists to show off the full experience of their trip in one go.

1. The Engineering Marvel: The Funicular

The dominant image on the left features the funicular railway. Opened in 1894, this engineering feat transitioned from steam to electricity in 1911. By the time this photo was taken in the late 1930s, it was the height of luxury for Milanese elites escaping the summer heat. The image captures two cars passing on the steep 55% incline—a sight that remains largely unchanged for travellers today.

2. The Village on the Hill

The top-right insert offers a glimpse of the Brunate hillside. You can see the dense clusters of villas and hotels that began to sprout up as the village became a premier holiday destination. The architecture visible is a mix of traditional alpine style and the ornate Stile Liberty (Italian Art Nouveau) that Lake Como is famous for.

3. The Grand Panorama

The bottom-right view provides the "money shot": the view from Brunate looking down onto the city of Como and the western arm of the lake. In the distance, the silhouette of the mountains guards the water. Even in black and white, the scale of the landscape is palpable.


Why This Card Matters to My Collection

What I love most about this specific card is its pristine, unposted condition. While I adore reading the frantic scribbles of travellers from 90 years ago, an unposted card allows us to appreciate the graphic design as the artist intended.

The vertical divider on the reverse, the elegant "Ediz. A. Preda" text, and the minimalist address lines represent an era of "slow travel." Sending a card like this wasn't just a quick check-in; it was a curated gift of art sent across borders.

Tips for Collectors: Identifying Cecami Cards

If you’re hunting for Italian vintage cards, keep an eye out for that "Cecami" logo. Cesare Capello’s company was known for its superior photographic clarity.

  • Check the back: Early cards (pre-1905) have undivided backs.

  • Look for the logo: The oval "Cecami" mark generally points to the 1930s through the 1950s.

  • Condition: Italian cards from this era often suffer from "foxing" (brown spotting) due to the humidity of the lake regions, but this example has held up remarkably well!

Wednesday, January 28, 2026

The Gilded Age of Ashford: Unveiling the "Royal Cinema de Luxe" Postcard

 There is a specific kind of magic found in the tactile grain of an old postcard. As a collector, I’ve spent years hunting through flea markets and online archives, but few pieces capture the transition from the Victorian era to the age of mass entertainment as elegantly as this latest addition to my collection: The Royal Cinema in Ashford, Kent.

This postcard, part of "The Nevitsky Collection" under the "Lost Empires and Picture Palaces" series (No. 1), isn't just a piece of cardstock; it is a portal to a time when going to the "flicks" was a grand, formal event.


A sepia-toned vintage postcard showing the exterior of the Royal Cinema de Luxe in Ashford, Kent, during the early 20th century. The building features a grand, ornate white facade with a Dutch-style gabled roof and a prominent marquee reading "Living Pictures - Royal Cinema De Luxe." Several men in suits and caps stand near the entrance alongside movie posters, while a few children gather to the right. The architectural style includes arched windows and decorative planters on a second-level balcony.
Royal Cinema, Ashford, Kent

An Architectural Gem in the Heart of Kent

Looking at the front of the postcard, the first thing that strikes you is the building's imposing façade. The Royal Cinema de Luxe, as the marquee proudly proclaims, was a far cry from the utilitarian multiplexes we visit today.

Located on Bank Street in Ashford, this building originally opened its doors in the early 20th century. The architecture captured here shows a fascinating blend of styles. The Dutch-style gabled roofline gives it a regal, almost civic importance, while the arched windows and symmetrical pilasters suggest a classical influence.

If you look closely at the image, you can see the staff standing outside—men in formal caps and suits, looking every bit like the guardians of a high-society establishment. To their right, children linger near the entrance, perhaps captivated by the posters for "Living Pictures." In an era before television and the internet, these walls held the only window to the wider world.

The "Living Pictures" and the Allure of the Screen

The marquee on the postcard features the words "Living Pictures" and "Cinema De Luxe." The term "Living Pictures" (or Tableaux Vivants) was often used in the early days of cinematography to describe the transition from static photography to moving film.

In the early 1910s and 20s, a trip to the Royal Cinema was an immersive experience. You weren't just watching a film; you were accompanied by a live pianist or even a small orchestra that provided the "soundtrack" to the silent reels. The posters visible in the scan hint at the adventurous serials and melodramas that would have drawn crowds from across the Kentish countryside.

Behind the Card: The Nevitsky Collection

The reverse of the postcard reveals its pedigree. It belongs to The Nevitsky Collection, published by Piccadilly Plaza Postcards. For collectors of "Cinema-tiana," this series is highly regarded for its focus on the "Lost Empires"—those grand theaters and music halls that have since been demolished or repurposed.

The serial number A676X and the designation of No. 1 suggest this was a flagship entry in the set. Finding a clean, unposted version of this card is a treat; the lack of a postmark or handwritten message allows us to appreciate the pristine typography and the quality of the sepia-toned print, which has aged into a beautiful, warm biscuit hue.


The Evolution of the Royal Cinema

While this postcard freezes the Royal Cinema in its prime, history moved on. Like many "Picture Palaces" of its era, the building underwent several transformations:

  • The Silent Era: As seen here, it was the pinnacle of local entertainment.

  • The "Talkies": The cinema would have had to undergo significant acoustic renovations when sound came to film in the late 1920s.

  • The Bingo Era: Like many grand British cinemas, the mid-20th century saw a decline in ticket sales due to the rise of TV, leading many venues to be converted into Bingo Halls.

  • The Modern Day: Today, while the "Royal" name lives on in various forms in Ashford's history, the specific grandeur captured in this postcard remains a ghost of Bank Street, reminding us of a time when the building itself was as much a star as the actors on the screen.

Why We Collect "Lost Empires"

People often ask why I collect these specific glimpses of the past. To me, this postcard is a reminder of the social fabric of Kent. The Royal Cinema was a meeting place, a site for first dates, and a source of news during global conflicts.

When you hold this card, you aren't just looking at a building; you're looking at the collective memories of thousands of Ashford residents. It’s a tribute to the architects who believed that even a small market town deserved a "Picture Palace" of its own.

Tuesday, January 27, 2026

Coastal Nostalgia: Uncovering the Vintage Charm of Lydstep Haven

 There is a specific kind of magic found in the tactile surface of a vintage postcard. It’s a portal to a specific moment in time—a "wish you were here" captured in ink and lithograph. In my collection, a recent standout is this beautiful view of Lydstep Haven, a limestone-shrouded gem nestled on the Pembrokeshire coast of Wales.

Framed by the rugged silhouette of overhanging oak branches, the image looks out across the turquoise waters of the Bristol Channel toward the dramatic limestone cliffs that define this stretch of the Pembrokeshire Coast National Park. To look at this card is to feel the salt air of a mid-century British summer.


Dating the Card: A Philatelic Detective Story

One of the joys of postcard collecting is "reading" the back of the card to determine its age. While this specimen was never mailed (meaning we don’t have a postmark date), the physical clues speak volumes.

The "Post Office Preferred" Logo The most telling detail is the "Post Office Preferred" (POP) symbol in the stamp box. This logo, featuring an envelope within a square, was introduced by the British General Post Office (GPO) in 1968. It was part of a campaign to standardize envelope and card sizes to accommodate new automated sorting machines.

The Printing Style and Serial Number The front of the card features the high-saturation, slightly grainy colour palette typical of Photo-Precision Ltd. or similar large-scale British printers of the era. The serial number PT23805 on the reverse is a classic identifier for cards produced in the late 1960s to mid-1970s.

The Verdict: Given the typeface and the specific "Post Office Preferred" branding, this postcard likely dates from between 1969 and 1974. It represents the golden era of the British seaside holiday, just before cheap Mediterranean air travel became the norm.


A scenic, vintage-style colour photograph of Lydstep Haven. The view is framed by the dark silhouettes of overhanging tree branches in the foreground. In the mid-ground, two people stand near a pair of green lawn chairs, looking out over a calm blue bay toward dramatic limestone cliffs and a prominent rock pinnacle. The sky is bright blue with scattered white clouds.

The back of a blank, unposted postcard. The top right corner features a "Post Office Preferred" logo depicting an envelope. In the center, vertical text reads "PRINTED IN GREAT BRITAIN." The bottom left corner is labeled "LYDSTEP HAVEN," and the bottom center contains the serial number "PT23805." The card shows light age-related foxing and discoloration.

The View: Lydstep Haven’s Rugged Majesty

The photograph captures the eastern end of the bay, dominated by the towering limestone stack known as the Proud Giltar. In the foreground, we see a couple standing on the grassy verge, a pair of green canvas deckchairs nearby. It’s a scene of quiet contemplation that feels worlds away from the bustling modern caravan parks that now overlook parts of the haven.

Lydstep Haven is famous for its caverns and blowholes. At low tide, the base of those very cliffs seen in the postcard reveals sea caves that have been carved out over millennia by the Atlantic swell. For the traveller of the 1970s, Lydstep offered a sense of "wild Wales"—a place where you could find a secluded spot beneath the cliffs and feel like the first person to discover the bay.

Why Lydstep Haven Remains a Must-Visit

If you were to stand in the same spot today where this photographer stood fifty years ago, much of the natural majesty remains unchanged. Pembrokeshire is protected by National Park status, ensuring that the dramatic profile of the cliffs stays as pristine as it appears on this card.

  1. The Coastal Path: The Pembrokeshire Coast Path runs right through Lydstep. It offers some of the most spectacular hiking in the UK, with the "limestone corridor" between Lydstep and Tenby being a particular highlight.

  2. Wildlife: The cliffs shown in the card are a haven for razorbills, guillemots, and even the occasional peregrine falcon.

  3. The History: Nearby, you can find the ruins of a medieval palace (Lydstep Old Palace), adding a layer of historical mystery to the natural beauty.


The Art of the Postcard

There is something deeply intentional about the composition of this card. The photographer used a classic "natural frame" technique, using the dark, textured branches of a tree to draw the viewer’s eye toward the brightly lit cliffs and the sea. This wasn't just a snapshot; it was a carefully constructed piece of travel marketing designed to sell the dream of the Great British Summer.

In an age of instant Instagram uploads, holding this physical artifact reminds us of a slower pace of communication. In the 1970s, you would buy this card at a local village shop, spend an evening writing about the "lovely weather" and "biting cold sea," and drop it in a red pillar box, knowing it might not reach its destination until after you had returned home.

Preserving the Past

As a collector, I often wonder about the people in the photograph. Are they still around? Do they remember that specific afternoon by the cliffs? Postcards are more than just stationery; they are fragments of social history. They document how we dressed (the lady’s red trousers are a classic 70s touch), how we spent our leisure time, and how we viewed the landscape.

Lydstep Haven continues to be a destination for those seeking beauty and tranquillity. While the deckchairs might be plastic now instead of canvas, and the cameras are digital instead of film, the draw of the limestone cliffs and the blue horizon remains eternal.

Monday, January 26, 2026

The Checkered Charm of Norfolk: A Glimpse of King’s Lynn Trinity Guildhall

 Vintage postcards serve as more than just souvenirs; they are frozen fragments of local history. This particular card, featuring the striking Trinity Guildhall in King’s Lynn, captures one of the most architecturally unique civic buildings in England. With its distinctive flint chequerboard facade and centuries of stories, the Guildhall stands as a testament to the town's prosperous maritime past.


A vintage-style photograph of the historic Trinity Guildhall in King's Lynn, featuring its distinctive black and white checkered flint facade. The image shows the ornate stone carvings above the entrance, large Gothic windows, and a yellow directional signpost for the A47 in the foreground.

Dating the Postcard: Clues from the 1980s

While postcards can sometimes be difficult to pin down, this specific printing provides several vital clues that date it to the early-to-mid 1980s.

  • Postal Symbols: The reverse of the card features the "Post Office Preferred" (POP) logo. This standard for machinable mail was introduced by the British Post Office in the late 1960s but became a staple of commercial postcard design throughout the late 70s and early 80s.

  • Signage on the Front: In the lower-left corner of the image, you can spot a classic yellow and black road sign indicating the A47. The A47 was rerouted through King’s Lynn in 1935, but the specific style of the directional sign seen here—combined with the "Art Exhibition" board—points to a period before the major pedestrianization and town-centre redevelopments of the late 80s and 90s.

  • Production Style: The card was "Printed in Great Britain" and carries a serial number style common among regional publishers like Jarrold or similar firms active in the 1980s.

Based on the combination of the POP logo and the specific street furniture visible, a date of circa 1982–1985 is the most likely window for this photograph.


The Architecture of the Trinity Guildhall

The Trinity Guildhall is the crown jewel of King’s Lynn's Saturday Market Place. Built between 1422 and 1428, it was commissioned by the Guild of the Holy Trinity—a powerful group of local merchants.

The most recognizable feature is its flint flushwork, a technique where dark, knapped flints are set into mortar alongside light-coloured limestone to create a geometric chequerboard pattern. This style was a flamboyant display of wealth during the medieval period, signalling the town’s status as a major Hanseatic port.

Key Historical Elements:

  • The Royal Arms: Look closely at the gable; it features the royal arms of Elizabeth I (added in 1624) and Charles II (added in 1664), representing the building's long-standing connection to the crown.

  • The Stone Hall: The heart of the building is the medieval Stone Hall, which still features its original 15th-century oak-beamed ceiling and Ketton stone floor.

  • The Old Gaol: Beneath the guildhall lies a darker history. Parts of the undercroft were used as a town gaol (jail) as far back as 1571. Today, visitors can explore these cells as part of the "Stories of Lynn" exhibition.


A Hub of Civic Life

The postcard also captures a temporary sign for an Art Exhibition, likely held in the Guildhall's Assembly Rooms or the adjacent St. George’s Guildhall complex. King’s Lynn has long been a cultural hub; the Assembly Rooms, added in 1768, have hosted everything from Georgian balls to a visit from Queen Elizabeth II during her Diamond Jubilee in 2012.

Even in this vintage view, you can see how the building serves as the anchor for the town. Whether it was acting as a merchant meeting place, a magistrate's court, or a modern museum, the Trinity Guildhall remains the beating heart of King's Lynn.