There is a specific kind of magic found in the tactile surface of a vintage postcard. It’s a portal to a specific moment in time—a "wish you were here" captured in ink and lithograph. In my collection, a recent standout is this beautiful view of Lydstep Haven, a limestone-shrouded gem nestled on the Pembrokeshire coast of Wales.
Framed by the rugged silhouette of overhanging oak branches, the image looks out across the turquoise waters of the Bristol Channel toward the dramatic limestone cliffs that define this stretch of the Pembrokeshire Coast National Park. To look at this card is to feel the salt air of a mid-century British summer.
Dating the Card: A Philatelic Detective Story
One of the joys of postcard collecting is "reading" the back of the card to determine its age. While this specimen was never mailed (meaning we don’t have a postmark date), the physical clues speak volumes.
The "Post Office Preferred" Logo The most telling detail is the "Post Office Preferred" (POP) symbol in the stamp box. This logo, featuring an envelope within a square, was introduced by the British General Post Office (GPO) in 1968. It was part of a campaign to standardize envelope and card sizes to accommodate new automated sorting machines.
The Printing Style and Serial Number The front of the card features the high-saturation, slightly grainy colour palette typical of Photo-Precision Ltd. or similar large-scale British printers of the era. The serial number PT23805 on the reverse is a classic identifier for cards produced in the late 1960s to mid-1970s.
The Verdict: Given the typeface and the specific "Post Office Preferred" branding, this postcard likely dates from between 1969 and 1974. It represents the golden era of the British seaside holiday, just before cheap Mediterranean air travel became the norm.
The View: Lydstep Haven’s Rugged Majesty
The photograph captures the eastern end of the bay, dominated by the towering limestone stack known as the Proud Giltar. In the foreground, we see a couple standing on the grassy verge, a pair of green canvas deckchairs nearby. It’s a scene of quiet contemplation that feels worlds away from the bustling modern caravan parks that now overlook parts of the haven.
Lydstep Haven is famous for its caverns and blowholes. At low tide, the base of those very cliffs seen in the postcard reveals sea caves that have been carved out over millennia by the Atlantic swell. For the traveller of the 1970s, Lydstep offered a sense of "wild Wales"—a place where you could find a secluded spot beneath the cliffs and feel like the first person to discover the bay.
Why Lydstep Haven Remains a Must-Visit
If you were to stand in the same spot today where this photographer stood fifty years ago, much of the natural majesty remains unchanged. Pembrokeshire is protected by National Park status, ensuring that the dramatic profile of the cliffs stays as pristine as it appears on this card.
The Coastal Path: The Pembrokeshire Coast Path runs right through Lydstep. It offers some of the most spectacular hiking in the UK, with the "limestone corridor" between Lydstep and Tenby being a particular highlight.
Wildlife: The cliffs shown in the card are a haven for razorbills, guillemots, and even the occasional peregrine falcon.
The History: Nearby, you can find the ruins of a medieval palace (Lydstep Old Palace), adding a layer of historical mystery to the natural beauty.
The Art of the Postcard
There is something deeply intentional about the composition of this card. The photographer used a classic "natural frame" technique, using the dark, textured branches of a tree to draw the viewer’s eye toward the brightly lit cliffs and the sea. This wasn't just a snapshot; it was a carefully constructed piece of travel marketing designed to sell the dream of the Great British Summer.
In an age of instant Instagram uploads, holding this physical artifact reminds us of a slower pace of communication. In the 1970s, you would buy this card at a local village shop, spend an evening writing about the "lovely weather" and "biting cold sea," and drop it in a red pillar box, knowing it might not reach its destination until after you had returned home.
Preserving the Past
As a collector, I often wonder about the people in the photograph. Are they still around? Do they remember that specific afternoon by the cliffs? Postcards are more than just stationery; they are fragments of social history. They document how we dressed (the lady’s red trousers are a classic 70s touch), how we spent our leisure time, and how we viewed the landscape.
Lydstep Haven continues to be a destination for those seeking beauty and tranquillity. While the deckchairs might be plastic now instead of canvas, and the cameras are digital instead of film, the draw of the limestone cliffs and the blue horizon remains eternal.
