There is a specific kind of magic found in the tactile nature of a vintage postcard. For years, I have carefully curated a collection of these "snapshots in time," but few capture the atmospheric soul of a place quite like this sepia-toned gem of High Street, Clovelly.
This isn't just a piece of cardstock; it is a portal to the Devon coast as it existed over a century ago. Captured by the renowned artist Elmer Keene and published as part of the "Chic" Series by Charles Worcester & Co. of Bristol, this postcard is a masterclass in Edwardian-era romanticism.
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| High Street, Clovelly, Devon Elmer Keene |
The Artistry of Elmer Keene
When you look at the front of this postcard, you aren’t looking at a simple photograph. Elmer Keene (1853–1929) was a prolific artist famous for his "moonlight" scenes. He had a unique talent for taking a landscape and infusing it with drama through the use of light and shadow.
In this depiction of Clovelly’s famous High Street, Keene uses a full, hazy moon to illuminate the steep, pebbled path. The light reflects off the wet stones—perhaps after a coastal evening mist—creating a leaden glow that guides the eye up the hill. The inclusion of figures and donkeys adds a layer of "living history." In the early 20th century, donkeys were the primary "engines" of Clovelly, used to haul goods, luggage, and even tourists up the 400-foot climb from the harbour. Seeing them pictured here reminds us of the village's legendary refusal to submit to the motorized age.
A Walk Up the High Street
The composition of the card is striking. On the left, we see the recognizable facade of the New Inn, its sign hanging proudly over the narrow street. The New Inn remains a landmark in Clovelly today, and seeing it here—rendered in Keene’s signature sepia style—bridges the gap between the modern traveller and the Victorian wanderer.
The steepness of the street is palpable. Clovelly is famous for its "Up-a-long" and "Down-a-long" geography. As you look at the figures trudging upward, you can almost hear the rhythmic click of donkey hooves against the "cobbles" (which are actually smooth boulders gathered from the beach below).
The Reverse: A Collector’s Story
Turning the postcard over reveals the clean, unused "Back" of the card. For a collector, an unposted card is a bit of a double-edged sword. While we lose the historical context of a handwritten message or a dated postmark, we gain a pristine look at the typography and branding of the era.
The "Chic" Series logo and the attribution to Charles Worcester & Co., Bristol, help us date the piece. Worcester & Co. were prominent printers in the late 19th and early 20th centuries. The "divided back" (with separate sections for correspondence and address) tells us this card was likely printed after 1902, when the British Post Office first allowed messages to be written on the same side as the address. Before then, the back was for the address only, forcing people to scrawl their notes across the front of the image!
Why Clovelly Endures
Clovelly is a private village, a fact that has largely preserved its timeless quality. Because it is still owned by a single estate, the village has avoided the neon signs and architectural sprawl that have affected other seaside towns.
When I hold this postcard in my hand, I am struck by how little has changed. If you stood in this exact spot on High Street tonight, the silhouette of the New Inn and the steep incline toward the horizon would look remarkably similar to Elmer Keene’s vision.
Collecting these cards is about more than just owning paper; it’s about preserving the "mood" of history. This postcard doesn't just show us what Clovelly looked like; it shows us how Clovelly felt—mysterious, hardworking, and deeply beautiful.
Collectors’ Tips: Identifying Elmer Keene Postcards
If you are looking to add Keene’s work to your own collection, keep an eye out for these hallmarks:
The Signature: Almost all his works feature "ELMER KEENE" in the bottom corner in block capitals.
The Lighting: Look for the "Nocturne" style—high-contrast moonlight and reflections on water or wet streets.
The Subject Matter: He frequently painted British coastal scenes, particularly in Devon, Cornwall, and Yorkshire.
Final Thoughts
This piece remains a highlight of my collection. It serves as a reminder that even in our fast-paced, digital world, there is immense value in the slow, the steep, and the moonlit.
