There is a specific kind of magic found in the tactile grain of an old postcard. As a collector, I’ve spent years hunting through flea markets and online archives, but few pieces capture the transition from the Victorian era to the age of mass entertainment as elegantly as this latest addition to my collection: The Royal Cinema in Ashford, Kent.
This postcard, part of "The Nevitsky Collection" under the "Lost Empires and Picture Palaces" series (No. 1), isn't just a piece of cardstock; it is a portal to a time when going to the "flicks" was a grand, formal event.
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| Royal Cinema, Ashford, Kent |
An Architectural Gem in the Heart of Kent
Looking at the front of the postcard, the first thing that strikes you is the building's imposing façade. The Royal Cinema de Luxe, as the marquee proudly proclaims, was a far cry from the utilitarian multiplexes we visit today.
Located on Bank Street in Ashford, this building originally opened its doors in the early 20th century. The architecture captured here shows a fascinating blend of styles. The Dutch-style gabled roofline gives it a regal, almost civic importance, while the arched windows and symmetrical pilasters suggest a classical influence.
If you look closely at the image, you can see the staff standing outside—men in formal caps and suits, looking every bit like the guardians of a high-society establishment. To their right, children linger near the entrance, perhaps captivated by the posters for "Living Pictures." In an era before television and the internet, these walls held the only window to the wider world.
The "Living Pictures" and the Allure of the Screen
The marquee on the postcard features the words "Living Pictures" and "Cinema De Luxe." The term "Living Pictures" (or Tableaux Vivants) was often used in the early days of cinematography to describe the transition from static photography to moving film.
In the early 1910s and 20s, a trip to the Royal Cinema was an immersive experience. You weren't just watching a film; you were accompanied by a live pianist or even a small orchestra that provided the "soundtrack" to the silent reels. The posters visible in the scan hint at the adventurous serials and melodramas that would have drawn crowds from across the Kentish countryside.
Behind the Card: The Nevitsky Collection
The reverse of the postcard reveals its pedigree. It belongs to The Nevitsky Collection, published by Piccadilly Plaza Postcards. For collectors of "Cinema-tiana," this series is highly regarded for its focus on the "Lost Empires"—those grand theaters and music halls that have since been demolished or repurposed.
The serial number A676X and the designation of No. 1 suggest this was a flagship entry in the set. Finding a clean, unposted version of this card is a treat; the lack of a postmark or handwritten message allows us to appreciate the pristine typography and the quality of the sepia-toned print, which has aged into a beautiful, warm biscuit hue.
The Evolution of the Royal Cinema
While this postcard freezes the Royal Cinema in its prime, history moved on. Like many "Picture Palaces" of its era, the building underwent several transformations:
The Silent Era: As seen here, it was the pinnacle of local entertainment.
The "Talkies": The cinema would have had to undergo significant acoustic renovations when sound came to film in the late 1920s.
The Bingo Era: Like many grand British cinemas, the mid-20th century saw a decline in ticket sales due to the rise of TV, leading many venues to be converted into Bingo Halls.
The Modern Day: Today, while the "Royal" name lives on in various forms in Ashford's history, the specific grandeur captured in this postcard remains a ghost of Bank Street, reminding us of a time when the building itself was as much a star as the actors on the screen.
Why We Collect "Lost Empires"
People often ask why I collect these specific glimpses of the past. To me, this postcard is a reminder of the social fabric of Kent. The Royal Cinema was a meeting place, a site for first dates, and a source of news during global conflicts.
When you hold this card, you aren't just looking at a building; you're looking at the collective memories of thousands of Ashford residents. It’s a tribute to the architects who believed that even a small market town deserved a "Picture Palace" of its own.
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