Windows to the Maghreb: The Ethereal Allure of Old Tangier

 There is a profound sense of stillness that radiates from a vintage postcard, a frozen fragment of a world that has since moved on at a dizzying pace. As a dedicated collector of historical ephemera, I have spent decades curating a gallery of these "paper time machines." This latest acquisition—a stunning black-and-white view of the Mosquée des Aïssaouas in Tangier, Morocco—is a masterpiece of early 20th-century travel photography that captures the soul of the "White City."

This card is more than just a souvenir; it is a testament to the golden age of the postcard, produced by the legendary French printing house Lévy et Neurdein Réunis.

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The Mosque of the Aïssaouas and the Kasbah, Tangier, Morocco

A View from the Casbah: Architectural Splendor

The front of the postcard presents a breathtaking panoramic view of Tangier. Dominating the center of the frame is the minaret of the Mosquée des Aïssaouas, its intricate tile work and geometric patterns rendered in striking detail despite the monochromatic palette. The mosque belongs to the Aïssaoua brotherhood, a Sufi order known for its spiritual music and deep roots in Moroccan culture.

Surrounding the minaret is a sprawling sea of white-washed buildings that define the Casbah (the fortress) and the surrounding medina. In the foreground, we see the domestic side of Tangier: laundry hanging to dry on a rooftop, a reminder of the vibrant, daily life occurring beneath the watchful eye of the tower. To the right, a solitary palm tree reaches toward the sky, adding a classic North African silhouette to the composition.

In the distant background, the higher elevations of the city rise, punctuated by historical fortifications. The lack of modern skyscrapers or motorized traffic places us firmly in an era where the pace of life was dictated by the call to prayer and the tides of the Mediterranean.

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The Art of the Impression: Lévy et Neurdein Réunis

The reverse of the postcard provides a fascinating glimpse into the industry of history. The central spine of the card identifies the publishers: Lévy et Neurdein Réunis, 44, Rue Letellier, Paris, Imp..

Formed by the merger of two of the most significant French photographic firms—Lévy Fils et Cie and Neurdein Frères—this company was responsible for some of the most iconic images of the French colonial empire and the Mediterranean. Their work is characterized by a high degree of technical skill and an "orientalist" aesthetic that sought to capture the romantic, exotic allure of foreign lands for a European audience.

The French text on the back, "N’écrire que sur le côté réservé à la correspondance," (Write only on the side reserved for correspondence), reminds us of the strict postal regulations of the time. The card remains unposted and pristine, its cream-colored stock holding the weight of a century without a single ink stain to mar its surface.

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Tangier: The International Crossroads

When this photo was taken—likely in the early 1900s—Tangier was one of the most cosmopolitan cities in the world. It was a place of intrigue, a "Zone Internationale" that attracted writers, artists, spies, and socialites.

Looking at this image, one can almost hear the sounds of the Zoco Chico (the little market) or smell the scent of mint tea and spices wafting through the narrow alleys. The Mosquée des Aïssaouas stood as a spiritual anchor in a city that was rapidly changing as European powers vied for influence in North Africa.

For a collector, the "LL" mark on the front (referring to Louis Lévy) signifies a certain standard of quality. These cards were the Instagram of their day, allowing people to share the wonders of the world with those back home.

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Why Vintage Postcards Matter

In our digital age, where images are ephemeral and easily deleted, there is something deeply grounding about holding a piece of paper that has survived two World Wars and the turn of a millennium. This postcard is a physical link to a photographer who stood on a rooftop in Morocco, adjusted his tripod, and waited for the light to hit the minaret just right.

Collecting these items is an act of preservation. By housing this card in my collection, I am ensuring that the vista of the Mosquée des Aïssaouas isn't forgotten. It allows us to compare the Tangier of yesterday with the bustling port city of today, highlighting what has been lost and what remains eternal.

Final Reflections

The Mosquée des Aïssaouas remains an important site in Tangier, but the view captured by Lévy et Neurdein Réunis is a unique perspective of a bygone era. It invites us to slow down, look closer, and appreciate the architectural and social tapestry of Morocco.

Golden Horizons: A Vintage Journey to Freshwater Bay, Isle of Wight

 There is a specific kind of magic found in vintage postcards. They are more than just cardstock and ink; they are windows into how we once viewed the world—often through a warm, slightly grainy, and idealistic lens. This particular postcard from my collection, titled "Sunset over the Stacks and Freshwater Bay," is a stunning example of that aesthetic.

Sunset over the Stacks and Freshwater Bay, Patrick Eden

The Scene: The Stacks and the Solent

The image depicts Freshwater Bay, located on the western tip of the Isle of Wight. The composition focuses on the iconic chalk stacks that rise defiantly from the English Channel. Looking at the photograph by Patrick Eden, you can almost feel the cool evening breeze and hear the rhythmic "crunch" of the tide pulling back over the flint pebbles.

Freshwater Bay is unique because of its geology. The cliffs here are made of soft chalk, which the sea has relentlessly carved over millennia. The two main stacks seen in the image—Stag Rock and Arch Rock—are the stars of the show. Interestingly, if you were to visit Freshwater Bay today, you might notice that Arch Rock looks a bit different. In 1992, the "arch" part of the rock famously collapsed during a heavy storm, leaving behind the pillar we see now. This postcard serves as a historical record of the bay’s ever-changing face.

The Photographer: Patrick Eden

The credit on the reverse of the card points to Patrick Eden. Eden is a well-known name in British landscape photography, particularly associated with the South Coast and the Isle of Wight. His work often emphasizes natural light and the dramatic interplay between land and sea. In this shot, he captured the "golden hour" perfectly—the sun sits low, casting a long, amber glow across the water and highlighting the texture of the chalk cliffs.

His choice of a high-angle perspective allows the viewer to see the "stacks" in relation to the sweeping coastline of High Down in the background, creating a sense of scale and tranquillity.

The Publisher: The Legacy of J. Arthur Dixon

For postcard collectors (deltiologists), the name J. Arthur Dixon Ltd. is a mark of quality. Based in Newport on the Isle of Wight, Dixon was one of the most prolific and prestigious postcard publishers in Great Britain during the mid-to-late 20th century.

The company was famous for its high-quality colour printing and its "Post Office Preferred Size" branding, which can be seen in the top right corner of the reverse side. The blue ink used for the typography and the reference number PIW 28485 are classic hallmarks of Dixon’s production from the 1970s and 80s. Collectors often seek out Dixon cards because they represent the "Golden Age" of the British holiday postcard, documenting a time when sending a "wish you were here" was a mandatory part of any seaside vacation.

The Art of the Reverse

While the front of the postcard is a work of art, the back tells its own story. The layout is clean and functional, typical of the era. The vertical text indicates it was printed in Great Britain and even includes a vintage telephone number for the publisher (0983 523381).

The absence of a postmark or a written message suggests this card was likely bought as a souvenir and kept in an album, preserving its pristine condition. For a collector, an unposted card is a "mint" window into the past, allowing the colours to remain vibrant without the fading often caused by the postal sorting process.

Why This Card Matters Today

In our digital age of instant Instagram uploads and 4K drone footage, why do we still find these postcards so captivating?

1. Nostalgia: For many, this card evokes memories of family holidays to the Isle of Wight, staying in bed-and-breakfasts, and eating ice cream on the promenade.

2. Geological Record: As mentioned, the erosion of the chalk stacks means this photo captures a landscape that literally no longer exists in this exact form.

3. Physicality: There is a tactile joy in holding a piece of history. The "linen" feel of the card and the smell of aged paper offer a sensory experience that a digital screen cannot replicate.

Final Thoughts

This postcard of Freshwater Bay is a beautiful intersection of natural beauty, professional photography, and British publishing history. Whether you are an avid deltiologist or simply someone who loves the Isle of Wight, this image of a 1980s sunset reminds us of the enduring beauty of the English coast.

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Postcard Details at a Glance

• Title: Sunset over the Stacks and Freshwater Bay

• Location: Freshwater Bay, Isle of Wight, UK

• Photographer: Patrick Eden

• Publisher: J. Arthur Dixon Ltd.

• Reference Number: PIW 28485

• Era: Circa 1980s

Ancient Echoes in Sepia: The Temple of Heracles, Agrigento (1937)

There is a profound, almost silent weight to certain photographs. While my previous post explored the domestic warmth of a 1906 Warwickshire riverbank, today’s piece from my collection takes us much further back in time—and into a much more stark, monumental atmosphere. This is a real-photo postcard of the Temple of Heracles (Tempio di Ercole) in Agrigento, Sicily.

Temple of Heracles, Agrigento, Sicily, Italy

The Visual: A Forest of Stone

The front of the postcard features a striking sepia image of eight fluted Doric columns standing defiant against a pale, sprawling sky. This is the southern side of the temple, a detail noted in three languages—Italian, German, and English—on the reverse.

The Temple of Heracles is widely considered the oldest of the temples in the famous Valley of the Temples in Agrigento, dating back to the late 6th century BC. When this photo was taken, those stones had already weathered two and a half millennia of Mediterranean sun, salt, and conflict. The rugged texture of the calcarenite stone is palpable in this high-contrast print; you can see the deep grooves of the fluting and the massive, heavy capitals that once supported a colossal entablature. The foreground is a chaotic tumble of original masonry, reminding us that what stands today is a partial reconstruction—a "re-anastylosis" performed in the 1920s to bring these eight pillars back to the vertical.

The Provenance: 1937 and the "Serie Artistica"

Turning the card over reveals a wealth of historical context that is just as fascinating as the ruins themselves. Unlike the chatty, handwritten note from Emily in my Leamington post, this card remains unposted and pristine, serving as a formal "souvenir" of a specific era in Italian history.

The vertical text along the left edge identifies this as an "Edizione del Museo Civico" (Civic Museum Edition). Crucially, it is dated 1937 - XV. The "XV" refers to the fifteenth year of the Era Fascista (Fascist Era), a dating system used in Italy at the time. During the 1930s, there was a massive state-driven effort to excavate and promote Italy's classical past as a symbol of national strength and continuity.

The card was produced by Fotocelere in Turin, a company renowned for high-quality "Vera Fotografia" (True Photography) postcards. This wasn't a cheap mass-produced lithograph; it was a silver halide print designed to capture the fine detail of the stone, sold as part of an "Artistic Series" to sophisticated travellers visiting the Valley of the Temples.

The Valley of the Temples

Agrigento (ancient Akragas) was once one of the most powerful cities of the Magna Graecia. The Temple of Heracles was nearly as large as the Parthenon in Athens. Imagine these pillars covered in white stucco, painted with vibrant reds and blues, standing as a beacon for sailors approaching the Sicilian coast.

By the time this postcard was printed in 1937, the site had become a centrepiece of the "Grand Tour" for a new generation of motorized tourists. While the world was on the brink of another devastating global conflict, these columns stood as they do now: remnants of a civilization that thought itself eternal, reduced to a beautiful, haunting skeletal form.

Why Collect "Museum Editions"?

I love this card because it represents the intersection of ancient history and modern propaganda. It is a museum-sanctioned view of the past, captured with the best photographic technology of the 1930s. It lacks a personal message, but its "official" nature tells us how the world viewed these ruins just before the outbreak of World War II. It is a snapshot of how we curate and package "the ancient" for the modern traveller.