Showing posts with label Lévy et Neurdein Réunis. Show all posts
Showing posts with label Lévy et Neurdein Réunis. Show all posts

Sunday, January 11, 2026

Windows to the Maghreb: The Ethereal Allure of Old Tangier

 There is a profound sense of stillness that radiates from a vintage postcard, a frozen fragment of a world that has since moved on at a dizzying pace. As a dedicated collector of historical ephemera, I have spent decades curating a gallery of these "paper time machines." This latest acquisition—a stunning black-and-white view of the Mosquée des Aïssaouas in Tangier, Morocco—is a masterpiece of early 20th-century travel photography that captures the soul of the "White City."

This card is more than just a souvenir; it is a testament to the golden age of the postcard, produced by the legendary French printing house Lévy et Neurdein Réunis.


A black-and-white vintage postcard providing an elevated view of Tangier, Morocco. The central focus is the tall, slender, rectangular minaret of the Mosque of the Aïssaouas, featuring intricate geometric brickwork and a small domed turret at the top. To the right of the minaret stands a single tall palm tree. In the background, the densely packed white buildings of the city rise toward the Kasbah on the hill. In the foreground, flat rooftop terraces are visible, some with laundry hanging on lines. The bottom of the card contains the printed caption: "95 TANGER. — La Mosquée des Aïssaouas et la Casbah. — LL."
The Mosque of the Aïssaouas and the Kasbah, Tangier, Morocco

A View from the Casbah: Architectural Splendor

The front of the postcard presents a breathtaking panoramic view of Tangier. Dominating the center of the frame is the minaret of the Mosquée des Aïssaouas, its intricate tile work and geometric patterns rendered in striking detail despite the monochromatic palette. The mosque belongs to the Aïssaoua brotherhood, a Sufi order known for its spiritual music and deep roots in Moroccan culture.

Surrounding the minaret is a sprawling sea of white-washed buildings that define the Casbah (the fortress) and the surrounding medina. In the foreground, we see the domestic side of Tangier: laundry hanging to dry on a rooftop, a reminder of the vibrant, daily life occurring beneath the watchful eye of the tower. To the right, a solitary palm tree reaches toward the sky, adding a classic North African silhouette to the composition.

In the distant background, the higher elevations of the city rise, punctuated by historical fortifications. The lack of modern skyscrapers or motorized traffic places us firmly in an era where the pace of life was dictated by the call to prayer and the tides of the Mediterranean.


The Art of the Impression: Lévy et Neurdein Réunis

The reverse of the postcard provides a fascinating glimpse into the industry of history. The central spine of the card identifies the publishers: Lévy et Neurdein Réunis, 44, Rue Letellier, Paris, Imp..

Formed by the merger of two of the most significant French photographic firms—Lévy Fils et Cie and Neurdein Frères—this company was responsible for some of the most iconic images of the French colonial empire and the Mediterranean. Their work is characterized by a high degree of technical skill and an "orientalist" aesthetic that sought to capture the romantic, exotic allure of foreign lands for a European audience.

The French text on the back, "N’écrire que sur le côté réservé à la correspondance," (Write only on the side reserved for correspondence), reminds us of the strict postal regulations of the time. The card remains unposted and pristine, its cream-colored stock holding the weight of a century without a single ink stain to mar its surface.


Tangier: The International Crossroads

When this photo was taken—likely in the early 1900s—Tangier was one of the most cosmopolitan cities in the world. It was a place of intrigue, a "Zone Internationale" that attracted writers, artists, spies, and socialites.

Looking at this image, one can almost hear the sounds of the Zoco Chico (the little market) or smell the scent of mint tea and spices wafting through the narrow alleys. The Mosquée des Aïssaouas stood as a spiritual anchor in a city that was rapidly changing as European powers vied for influence in North Africa.

For a collector, the "LL" mark on the front (referring to Louis Lévy) signifies a certain standard of quality. These cards were the Instagram of their day, allowing people to share the wonders of the world with those back home.


Why Vintage Postcards Matter

In our digital age, where images are ephemeral and easily deleted, there is something deeply grounding about holding a piece of paper that has survived two World Wars and the turn of a millennium. This postcard is a physical link to a photographer who stood on a rooftop in Morocco, adjusted his tripod, and waited for the light to hit the minaret just right.

Collecting these items is an act of preservation. By housing this card in my collection, I am ensuring that the vista of the Mosquée des Aïssaouas isn't forgotten. It allows us to compare the Tangier of yesterday with the bustling port city of today, highlighting what has been lost and what remains eternal.

Final Reflections

The Mosquée des Aïssaouas remains an important site in Tangier, but the view captured by Lévy et Neurdein Réunis is a unique perspective of a bygone era. It invites us to slow down, look closer, and appreciate the architectural and social tapestry of Morocco.