The Story Behind a 1937 Vintage Postcard of the Tempio di Segesta, Sicily

 There is a unique magic in holding a vintage Real Photo Postcard (RPPC). It is a physical portal to a specific second in time, capturing not just a landscape, but the cultural zeitgeist, printing technology, and travel habits of a bygone era.

If you are a collector of antique Sicilian postcards or a history enthusiast captivated by Magna Graecia, a particular piece of photographic ephemera merits a deep dive: a beautiful monochrome postcard depicting the breathtaking Temple of Segesta (Il Tempio di Segesta), published by the renowned Fotocelere di A. Campassi of Turin.

In this comprehensive exploration, we will visually analyse this striking postcard, break down the historical indicators hidden on its reverse side, and provide a definitive date for its production.

The Front: A Window into Segesta’s Timeless Solitude

Title Text on Card: "DINTORNI DEL TEMPIO DI SEGESTA" (Environs of the Temple of Segesta)
Subject: Unfinished 5th-Century BCE Doric Temple
Location: Calatafimi-Segesta, Sicily, Italy

The front of the postcard features a sweeping, crisp sepia-toned photograph of the Doric temple of Segesta. Set against the stark, dramatic backdrop of Mount Barbaro, the temple stands proudly on its hill, dominating the rugged, shrub-filled Sicilian landscape.

Architectural Imperfection Captured in High Resolution

Look closely at the image, and you will see the defining characteristics of this iconic archaeological wonder. Built by the Elymian people (an indigenous population of Sicily who thoroughly Hellenized their culture), the temple dates back to the late 5th century BCE.

However, it was never actually finished. This postcard perfectly highlights the architectural clues of its incomplete state:

• The Columns: Unlike classic Greek temples, the Doric columns here are completely smooth. They were never fluted, a process usually done after the stone blocks were erected.

• The Blocks: The stylobate (the top step of the platform) still features the lifting bosses—small stone protrusions used to winch the heavy blocks into place, which were typically chiselled away upon completion.

The Human Element: An Early Tourist Group

What makes this specific vintage postcard so captivating is the crowd gathered at the base of the right-hand colonnade. A large group of tourists or local travellers stands assembled in front of the temple steps. The silhouettes suggest early-to-mid-20th-century attire—long coats, formal hats, and structured garments.

Their presence provides an excellent sense of scale, contrasting human ephemerality against the enduring, thousand-year-old limestone columns.

The Reverse Side: Deciphering the Publisher's Stamps

While the front offers aesthetic value, the back of any antique postcard contains the cryptographic data that collectors love to solve. The reverse of this card is remarkably clean, featuring minimalist layout lines and a crucial circular publisher’s mark at the top centre.

1. The Publisher: Fotocelere di A. Campassi

The circular stamp reads: "FOTOCELERE - TORINO - DI A. CAMPASSI / VIA MAROCHETTI 41".

Fotocelere (also known as Compagnia Fotocelere) was an incredibly prominent Italian photographic studio and postcard printing company based in Turin (Torino). Founded originally in 1908 by Mariano De Sperati, the company went through a major transformation when De Sperati partnered with Angelo Campassi.

By 1917, Campassi became the sole owner, and from that point until the early 1942, the company’s high-quality silver bromide real photo postcards were published under the signature mark "Fotocelere di A. Campassi". Known for their brilliant clarity, rich tones, and premium cardstock, Fotocelere cards are highly sought after by collectors of European vintage topography.

2. Local Distribution: "Ediz. Posto di Ristoro - Segesta"

In the bottom left corner, the text reads: "1 - Ediz. Posto di Ristoro - Segesta".

"Ediz." stands for Edizione (Edition). This tells us that the postcard was commissioned by or printed exclusively for the local Posto di Ristoro (refreshment stand or rest stop) located right at the Segesta archaeological site. Before the era of massive commercial gift shops, local rest stops and cafes contracted top-tier printers like Fotocelere to produce high-end souvenirs for the wealthy travellers venturing out into the Sicilian countryside.

3. Legal and Typographical Markings

Centred at the bottom is "Rip. interdetta", an abbreviation for Riproduzione interdetta (Reproduction forbidden), indicating a registered copyright on the photograph. Running vertically up the centre divider is "Vera Fotografia" (Real Photograph), confirming that this is an authentic silver bromide photograph printed directly onto cardstock, rather than a cheaper lithographic or halftone print.

Dating the Postcard: A Precise Historical Match

Determining the exact age of an undated vintage postcard can often involve guesswork based on stamp boxes, divided backs, and fashion styles. However, this postcard features an exceptional piece of historical evidence hidden right inside the circular Turin stamp.

Stamp Text Inscription: "...VIA MAROCHETTI 41 - 1937 - XV"

The Verdict: This postcard can be dated with absolute certainty to 1937.

Understanding the "XV" and the Fascist Era Calendar

The text inside the stamp reads "1937 - XV". The Roman numeral XV refers to the Era Fascista (Fascist Era) calendar introduced by Benito Mussolini’s regime in Italy.

The Fascist calendar officially began on October 29, 1922, the day after the infamous March on Rome.

• Year I ran from October 29, 1922, to October 28, 1923.

• Following this calculation, Year XV (15) ran from October 29, 1936, to October 28, 1937.

Because the stamp explicitly pairs the Gregorian year 1937 alongside the Fascist calendar year XV, we know this specific edition of the card was minted between January 1, 1937, and October 28, 1937.

During this pre-WWII window, Sicily was experiencing an influx of domestic and international tourists encouraged by state-sponsored infrastructure improvements, including better roads and rail connections to remote ruins like Segesta and Selinunte.

Collecting Value: Why This Segesta Postcard Matters

If you are a deltiologist (postcard collector), items like this hold a multi-layered appeal.

Feature	Collectible Value Aspect
Real Photo Quality	Unlike mass-printed lithographs, RPPCs like this Vera Fotografia maintain exceptional contrast and sharp clarity under a magnifying glass.
Historical Dating	The inclusion of the Era Fascista Roman numerals (XV) provides an airtight chronological anchor, which is rarer and more desirable than undated variants.
Niche Publisher	Fotocelere di A. Campassi is highly regarded for its artistic composition and deep, lustrous sepia tones.
Socio-Cultural Context	The "Posto di Ristoro" imprint links the item directly to early Sicilian archaeological tourism, making it a piece of social history.

Preserving Your Vintage Postcard

To protect a silver bromide card from the 1930s like this one, ensure it is kept in an archival-grade, PVC-free protective sleeve. Keep it away from direct sunlight and high humidity, which can accelerate foxing (the development of brown mildew spots, a tiny speck of which can be seen on the reverse side of this card).

Final Thoughts

This vintage postcard of the Tempio di Segesta is far more than a simple souvenir. It is a beautifully preserved piece of 1937 design, capturing a moment when archaeology, political pageantry, and early commercial tourism intersected in the heart of the Mediterranean. Whether you are expanding a collection of Italian history or simply admiring the timeless symmetry of Doric architecture, this Fotocelere artifact is a stunning testament to Sicily's enduring legacy.

A Glimpse Through the Mist of Time: A 1934 New Year’s Greeting from Burrator Lake

 Historical artifacts often come in the most unassuming packages. A scrap of paper, a faded photograph, or, in this case, a beautifully preserved real photograph postcard from January 1934. This postcard, featuring the serene waters of Burrator Lake near Plymouth, is more than just a piece of vintage ephemera; it is a time capsule that bridges the gap between the modern era and the interwar period of British history.

The Scene: Burrator Lake’s Timeless Beauty

The front of the postcard displays a stunning sepia-toned "real photograph" of Burrator Reservoir, often referred to as Burrator Lake. Situated on the edge of Dartmoor National Park in Devon, the reservoir was completed in 1898 to supply water to the growing city of Plymouth.

In this specific view, we see the iconic masonry dam with its elegant arches. The landscape is rugged yet peaceful, capturing the essence of Dartmoor’s wilderness. Looking closely at the foreground, a lone figure—perhaps a hiker or a local resident—sits on the grassy bank, gazing out over the water. This human element provides a sense of scale and a poignant reminder of the quietude that once defined this region.

In the background, the rolling hills and tors of Dartmoor rise against a soft sky. The image captures a moment of stillness, frozen in time just as the world was beginning to emerge from the Great Depression and slowly drift toward the uncertainties of the late 1930s.

The Message: A New Year’s "Surprise Parcel"

While the image on the front is a work of art, the reverse side of the postcard tells a deeply personal story. Postmarked in Plymouth on January 1, 1934, the card was sent as a New Year’s greeting.

The handwriting, elegant and characteristic of the era, conveys a message of gratitude and domesticity. The sender, likely a relative or close friend living in the Plymouth area, writes to a Mr. Martin at 101 Summerfield Crescent, Edgbaston, Birmingham.

The message reads:

"Many thanks for the surprise parcel & wishes for 1934. We all wish you all Best of Health & luck in 1934. We often visit this & the two tors in the distance. Putting car away until Easter now. Went to Billacombe yesterday to see Mrs. Woodley (who had 2 boys)."

Deciphering the 1934 Lifestyle

This brief message offers several fascinating insights into life in the 1930s:

1. The "Surprise Parcel": In an age before instant messaging and digital gift cards, the arrival of a physical parcel was a major event. It speaks to a culture of thoughtfulness and the importance of maintaining long-distance connections through the post.

2. The Rise of the Motorist: The mention of "putting car away until Easter" is particularly telling. In 1934, car ownership was growing but still a luxury for many. Moreover, cars were often "laid up" or "sorned" during the harsh winter months because anti-freeze was not widely used, and road conditions on Dartmoor could be treacherous. The car would be brought back out for "Easter," marking the official start of the spring touring season.

3. Local Geography: The mention of Billacombe (an area on the outskirts of Plymouth) and the "two tors" (likely Sheepstor and Leather Tor, which overlook Burrator) anchors the postcard in a specific physical reality. It shows that even then, Burrator was a popular destination for "Sunday drives" and nature walks.

4. Social Circles: The reference to Mrs. Woodley and her two boys adds a touch of local gossip and community news, the kind of "small talk" that makes historical documents feel so human.

The Postmarks and Stamps: A Collector’s Dream

For deltiologists (postcard collectors) and philatelists, the markings on this card are a treasure trove.

• The Postmark: The circular date stamp from "PLYMOUTH" is clearly dated "1 JAN 34." It also features a "BRITISH INDUSTRIES" slogan cancel, a common promotional tool used by the General Post Office at the time to encourage domestic trade during the recovery from the economic slump.

• The Red Overprint: Interestingly, there is a red overprint that mentions "LONDON & BIRMINGHAM," likely related to the postal sorting route or the British Industries Fair (BIF) which was a major event in those two cities.

Why This Postcard Matters Today

In our fast-paced, digital world, we often lose the "texture" of communication. This postcard reminds us of a time when sending a message required effort: choosing the right view, finding a pen, carefully composing a greeting, and walking to a red pillar box.

Burrator Lake remains a beloved destination today, managed by the South West Lakes Trust. While the "two tors" still stand sentinel over the water, the world around them has changed beyond recognition. This postcard allows us to step back into the shoes of someone standing on that bank in 1934, feeling the crisp January air and looking forward to the "Health & luck" of a new year.

Whether you are a resident of Plymouth, a native of Birmingham, or simply a lover of British history, this 1934 postcard is a beautiful reminder of the enduring power of a simple "thank you" and a New Year’s wish.

A View from the Heights: Princes Street in the 1930s

 The front of the postcard features a stunning elevated perspective, captioned "Princes Street from Scott Monument, Edinburgh." Taking this photograph would have required the photographer to ascend the 287 steps of the Gothic spire dedicated to Sir Walter Scott.

Princess Street from the Scott Monument, Edinburgh

Architectural Landmarks

The composition is a masterclass in urban landscape photography:

• The Royal Scottish Academy: In the foreground, the unmistakable Doric columns of the Academy stand prominently. To its left, we see the lush greenery of the Princes Street Gardens, which separate the New Town from the Old Town.

• The Skyline: In the distance, the spires of St Mary’s Cathedral pierce the horizon, while the dome of the Usher Hall or perhaps the West End buildings can be spotted against the backdrop of the Corstorphine Hill.

• The Street Life: If you look closely at the street level, you can see the hustle and bustle of 1934. Trams—a staple of Edinburgh life until 1956 (and famously returned in the 21st century)—line the tracks. Vintage automobiles and pedestrians in cloche hats and overcoats populate the sidewalks, many gathered under the distinctive striped awnings of the grand department stores like Jenners and Forsyth’s.

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The Human Touch: Postmarks and Personal Notes

While the image provides the historical context, the reverse of the postcard provides the soul. It was mailed to a Miss M. Welham at "Hill Rise," Surbiton Hill Road, Surbiton, Surrey.

The Postmark and Stamp

The card features a crisp Edinburgh postmark dated April 21, 1934. The postage used is a classic red One Penny stamp featuring King George V. In 1934, a penny was the standard rate for inland postcards, a reminder of a time when daily mail was the primary "social media" of the era.

The Message from Nancye

The handwriting is fluid and casual, written by someone clearly enjoying her holiday despite the famously fickle Scottish weather. The message reads:

"Am having gorgeous time, in spite of weather. Have been here since Tuesday & return end of week. Thanks for letter last received. I have forgotten what it said now, but never mind—my love to all & you. Nancye"

There is something incredibly relatable about Nancye’s note. Her admission that she has "forgotten" what the previous letter said, but is writing anyway just to send love, bridges the 90-year gap between her world and ours. It reflects the "wish you were here" sentiment that has defined travel for over a century.

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The Maker: Valentine’s of Dundee

The card bears the hallmark of Valentine & Sons, a prolific Scottish printing company. Founded in Dundee, Valentine’s became one of the world's leading producers of postcards. By the time this card was printed in the 1930s, their "Real Photograph" series was highly prized for its clarity and depth compared to cheaper lithographic prints. The logo featuring the two globes and the slogan "Famous Throughout the World" was a point of immense civic and corporate pride.

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Why This Postcard Matters to Collectors

For a deltiologist (a postcard collector), this item is a "triple threat":

1. Topographical Interest: It documents the specific layout of a UNESCO World Heritage site before modern renovations.

2. Social History: It captures the fashion, transport, and communication habits of the Great Depression era.

3. Condition: The card is remarkably well-preserved. The "Real Photo" finish has kept its contrast, and the stamp and postmark are legible, which adds significant value for those interested in postal history.

Then vs. Now

If you stood on the Scott Monument today, much of this view would remain recognizable. The Royal Scottish Academy remains a cultural pillar. However, the shopfronts have changed, the horse-drawn echoes of the previous century are long gone, and the sea of umbrellas Nancye likely encountered would now be joined by thousands of smartphones capturing the same iconic vista.

This postcard is more than just paper and ink; it is a time capsule. It reminds us that while the "weather" in Edinburgh might be a constant struggle for tourists, the beauty of the city and the urge to share it with loved ones at home is timeless.