The Eternal Bloom: A 1930s Glimpse of Agrigento’s Temple of Juno

 There is a specific kind of magic found in vintage postcards—a stillness that captures not just a place, but a mood. This recent addition to my collection, a sepia-toned "Vera Fotografia" of the Temple of Juno in Agrigento, Sicily, is a stunning example of how history and nature can be frozen in a single, evocative frame.

The image depicts the ancient Greek ruins perched atop a rugged ridge, framed by a frothing sea of almond blossoms. It is a scene that feels almost too poetic to be real, yet it represents one of the most iconic landscapes in the Mediterranean.

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Deciphering the Artifact: Dating the Card

One of the most rewarding aspects of postcard collecting is the "detective work" required to pin down a date. Looking at the reverse of this card, we find several definitive clues:

• The Fascist Era Notation: On the left margin, the text reads: “Edizione del Museo Civico - Rip. Vietata - 1937 - XV”.

• The Roman Numerals: The "XV" refers to the fifteenth year of the Era Fascista (Fascist Era), which began in October 1922. Year XV corresponds precisely to the period between October 1936 and October 1937.

• Production Style: The card is labelled "Vera Fotografia" (Real Photograph), a popular style in the 1930s that utilized silver halide processes to create a depth of field and sharpness that printed lithographs couldn't match.

Estimated Date of Publishing: Early 1937.

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The Subject: Hera Lacinia (Juno)

The temple itself, known traditionally as the Temple of Juno Lacinia (or Hera Lacinia), dates back to approximately 450 BC. It sits at the highest point of the famous Valley of the Temples. By the time this photograph was taken in the 1930s, the structure had survived nearly 2,400 years of history, including a fire set by the Carthaginians in 406 BC and an earthquake in the Middle Ages.

In the postcard, the columns stand as stoic sentinels. The Doric architecture—thick, fluted columns without bases—is highlighted by the high-contrast photography of the era. The ruins don't look like a "site" here; they look like a natural extension of the Sicilian earth.

The Seasonal Romance: Almond Blossoms

What truly elevates this postcard is the foreground. Agrigento is world-famous for its Sagra del Mandorlo in Fiore (Almond Blossom Festival). Every year, usually in February, the valley is transformed by clouds of white and pale pink blossoms.

To the traveller of 1937, this postcard promised a specific sensory experience: the scent of the blossoms carried on the Mediterranean breeze and the stark, sun-bleached beauty of the ancient world. Even in black and white (or sepia), you can almost feel the softness of the petals against the hard, weathered stone of the temple.

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Why This Postcard Matters

This piece is more than just a souvenir. It was published by the Museo Civico, suggesting it was part of an official "Serie Artistica" intended to promote the cultural heritage of Sicily during a period of intense national pride.

For a collector, the "clean" back—unposted and free of stamps—allows us to appreciate the typography and the multilingual descriptions (Italian, German, and English). It tells us that even in the late 1930s, Agrigento was a cosmopolitan destination drawing tourists from across Europe.

When I hold this card, I’m struck by the continuity of the landscape. If you were to stand in this exact spot today in early February, the view would be remarkably similar. The temple remains, the almond trees still bloom, and the Sicilian sun still casts those long, dramatic shadows.

This postcard is a testament to the enduring allure of the "Grand Tour" spirit. It captures a moment where the ancient past and the cyclical life of nature meet in perfect harmony.

A Timeless Glimpse of Kent: The Tudor Charm of Penshurst

There is something inherently magical about a vintage postcard. It isn’t just a piece of cardstock; it is a paper-thin time machine. Today, I’m pulling a particularly vibrant specimen from my collection: a Plastichrome postcard featuring the breathtaking village of Penshurst, Kent.

The image captures a cluster of timber-framed and tile-hung cottages that look as though they were plucked straight from a storybook. With its deep cerulean sky and the warm, saturated tones characteristic of mid-century colour printing, this card offers more than just a view—it offers a mood.

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The Scene: Leicester Square and Beyond

The front of the postcard showcases the architectural heartbeat of Penshurst. This isn't just any street corner; this is the entrance to Leicester Square (not to be confused with its bustling London namesake). The buildings pictured are a masterclass in Kentish vernacular architecture.

• Timber-Framing: Look at the striking vertical "close-studding" on the left. This style was a sign of wealth in the 15th and 16th centuries, as it required significantly more oak than standard framing.

• Tile-Hanging: The central cottage features beautiful terracotta scales—a classic Kentish technique designed to protect the porous wattle-and-daub walls from the driving English rain.

• The Tall Brick Stacks: Notice the towering, ornate chimneys. In the Tudor era, chimneys were the ultimate status symbol; they signalled that you could afford multiple fireplaces and the coal or wood to feed them.

Just out of frame to the left is the famous archway leading to the churchyard of St. John the Baptist, and beyond that lies the sprawling grandeur of Penshurst Place, the ancestral home of the Sidney family for centuries.

Dating the Card: A Mid-Century Mystery

As collectors, we always play detective. While this card is unused and lacks a postmark, the technical clues on the reverse tell a specific story.

The card is a Plastichrome produced by Colourpicture Publishers, Inc. of Boston, Massachusetts. This company was a giant in the industry from the 1950s through the 1970s. The "WB 197" series number and the credit to photographer H. D. Keilor provide a strong lead. Keilor was an incredibly prolific photographer of British landscapes during the post-war tourism boom.

Estimation: Based on the saturated colour palette, the typography of the "Post Card" header, and the reference to the local roads (B 2176 and 2188), I would date this postcard to the mid-to-late 1960s. The bicycle leaned against the brick wall in the foreground has a silhouette consistent with a 1960s roadster, further anchoring us in that nostalgic era.

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Why Penshurst Matters

The back of the card describes Penshurst as a "picturesque Kentish village" and mentions Penshurst Place as a "beautiful 14th century house." This is an understatement.

Penshurst Place is one of the most complete examples of 14th-century domestic architecture in England. It was once owned by King Henry VIII, who used it as a hunting lodge while he was courting Anne Boleyn at nearby Hever Castle. Later, it was gifted to the Sidney family by King Edward VI. It was the birthplace of the great Elizabethan poet Sir Philip Sidney, making this village a pilgrimage site for lovers of history and literature alike.

The postcard perfectly captures the "Old England" aesthetic that was heavily marketed to American tourists in the 1960s. The "Plastichrome" process allowed for these hyper-real, glossy finishes that made the English countryside look eternally sunny—even if the reality involved a bit more drizzle!

Final Thoughts

This postcard is a reminder of why we collect. It’s a preserved slice of the Garden of England, captured at a time when the world was beginning to travel again, and the quiet, timbered corners of Kent were waiting to be rediscovered.

Whether you’re a fan of Tudor history, a lover of vintage photography, or just someone who appreciates a well-placed picket fence, this view of Penshurst is a classic for a reason. It represents an England that, despite the passing of decades, remains stubbornly and beautifully unchanged in our collective imagination.

The Serene Harbourside of Polperro

 There is something inherently soothing about the Cornish coastline, and this postcard of Polperro, Cornwall captures that "frozen in time" essence perfectly. Unlike the glossy, high-saturation photographs we often see today, this card features a reproduction of an original painting, lending it a soft, nostalgic texture that feels as warm as a summer evening in the West Country.

The Scene

The artwork, created by artist Derek Watson, depicts the iconic Polperro harbour. Watson’s style emphasizes the tight-knit architecture of the fishing village—cottages stacked almost on top of one another against the lush, green hillside. The foreground is dominated by traditional fishing boats (luggers) resting on the calm water, their masts creating a rhythmic verticality against the horizontal lines of the stone quays.

Technical Details

• Subject: Polperro Harbour, Cornwall.

• Artist: Derek Watson.

• Publisher: Chrispdaw (Carwen House Studio, Blisland, Bodmin).

• Printer: Dowrick Design & Print Ltd., St. Ives.

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Estimating the Date

Pinpointing the exact year of a postcard can be a fun bit of detective work. Based on the publishing credits and the printing style, we can narrow this down:

• The Printer: Dowrick Design & Print Ltd. was quite active in Cornwall from the late 1970s through the 1990s.

• The Design: The clean, sans-serif typography on the reverse side is characteristic of British postcards from the mid-1980s to early 1990s.

• The Publisher: Chrispdaw (based in Blisland) was a known producer of local art-based stationery and postcards during this same window.

Verdict: This card was most likely published between 1985 and 1992. It represents a period when local artists were heavily commissioned to create "souvenir art" that felt more personal than a standard photograph.

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Final Thoughts

Whether you’ve walked those narrow streets yourself or simply dream of a Cornish escape, this Derek Watson piece captures the quiet dignity of a village that has survived on the whims of the sea for centuries. It’s a beautiful addition to any collection focusing on British maritime heritage.